Unclear on the Concept

My local Wegmans, where I do all of my grocery shopping (in Jersey, the natives call this "food shopping") sent me a little flier advertising the fact that it's "Dairy Month" at the market. I've been invited to join the celebrations.
Okay, I'm down with that. Though, having carefully read my Michael Pollan, I am admittedly skeptical of claims that the super yogurt will give me thick glossy hair, firmer skin, and a smarter brain, not to mention lower blood pressure.......

But then I looked at the coupons for "dairy" food. That includes such tasty dairy products as...lemonade and non-dairy coffee creamer.
On the next page, Wegman's suggests some soy milk or my personal favorite, a tub of "I Can't Believe it's Not Butter" spread. Actually, and I hesitate to be so impolite, but I CAN quite easily believe it's not butter.

I think that the flier more properly should have advertised Food Sold in the Refrigerated Dairy Section month. Or perhaps Foods Masquerading as Dairy? I'll let the marketing people know I'm available.