I have to confess that I found this part of the film more than a little unsettling. Though we haven't yet adopted Gatorade sprinklers for our drought-stricken fields, we do pour the stuff down our kids' throats, pushed to do so by giant corporations and their advertisements which imply that dehydration and electrolyte loss is a persistent danger for active Americans. I've never been a fan of the stuff and though the rest of his nutritional habits are dreadful, I have JT kept free of from Gatorade-America. When my kid is playing outside or sweating in his catcher's gear, I give him water. And now I've got science on my side.
I can't say that I'm surprised to learn that America has a sports drink industrial complex. I can say that it may very well be a sign of our coming apocalypse.