In California, these small watermelons were billed as "personal-sized watermelons." This fruit is mine, all mine!
In New Jersey, they are "mini watermelons" which I suspect means I must share my fruit. I confess that I am a tad surprised that New Jerseyans are so willing to share. I guess they need to cover that extra 50 cents.
I feel this is commentary on the larger differences between the left and right coast, though I am not sure what is being said.